Today’s readers can prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful at any stage of career development. This edition […]
Read MoreThe new edition of Garber and Hoel’s best-selling TRAFFIC AND HIGHWAY ENGINEERING focuses on giving students insight into all facets of traffic and highway engineering. Students generally come to this course with little knowledge or understanding of the importance of transportation, much less of the extensive career opportunities within the field. Transportation is an extremely […]
Read MoreIntroduction to Criminology, Tenth Edition, is a comprehensive introduction to the study of criminology, focusing on the vital core areas of the field―theory, method, and criminal behavior. With more attention to crime typologies than most introductory texts, authors Frank E. Hagan and Leah Elizabeth Daigle investigate all forms of criminal activity, such as organized crime, […]
Read MoreLearn Introductory/General Psychology YOUR Way with PSYCH! PSYCH’s easy-reference, textbook presents course content through visually engaging chapters. With the textbook or on its own, PSYCH MindTap allows you to learn on your terms. Read or listen to textbooks and study with the aid of instructor notifications, flashcards and practice quizzes. Track your scores and stay […]
Read MoreMateer and Coppock’s approach teaches economic decision-making with applications that students will remember. Mateer and Coppock, leading researchers in Economics teaching who have consistently taught Principles over a combined forty-plus years, brought their innovative teaching experiences to this blockbuster text. They put economics into context by making it relatable through carefully crafted real-world examples, a […]
Read MoreUNDERSTANDING BASIC STATISTICS provides plenty of guidance and informal advice as it demonstrates the links between statistics and the real world. Its reader-friendly approach helps you grasp the concepts and see how they relate to your life. A complete technology package, including JMP statistical software, gives you the tools you need to practice what you’re […]
Read MoreIn the Second Edition of her award-winning, chronologically organized text, Lifespan Development: Lives in Context, author and teacher Tara L. Kuther explores the dynamic interactions between individuals, our genetic makeup, and the diverse contexts that shape our growth and development at every stage of life. With a clear and approachable writing style, Kuther integrates current […]
Read MoreIn 2016, Americans fed up with the political process vented that frustration with their votes. Republicans nominated for president a wealthy businessman and former reality show host best known on the campaign trail for his sharp rhetoric against immigration and foreign trade. Democrats nearly selected a self-described socialist who ran on a populist platform against […]
Read MoreComprehensive, intelligent overview of all the key concepts covered in a typical introduction to paralegal studies course. Introduction to Paralegal Studies, Sixth Edition combines an introduction to law and legal concepts with practical information about what paralegals actually do in the legal system. A critical thinking approach used to introduce students to the study of […]
Read MoreNow more than ever, effective communication skills are key for successful patient care and positive outcomes. Interpersonal Relationships: Professional Communication Skills for Nurses, 8th Edition helps you to develop skills in communicating effectively with clients, families, and colleagues in order to achieve treatment goals in health care. Using clear, practical guidelines, it shows how to […]
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