(PDF) Marketing (5th Canadian edition)
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Having “Marketing Adds Value” as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.
ISBN-13: 9781260305746
ISBN-10: 1260305740
ISBN-13: 9781264160037
ISBN-10: 1264160038
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