This best-selling and marketing-leading product introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Principles of Marketing shows students how customer value – creating it and capturing it – drives every effective marketing strategy. The 8th edition reflects the latest trends in marketing, including new coverage on online, […]
Read MoreThe new edition of Raymond Stone’s Human Resource Management is an AHRI endorsed title that has evolved into a modern, relevant and practical resource for first-year HRM students. This concise 14-chapter textbook gives your students the best chance of transitioning successfully into their future profession by giving them relatable professional insights and encouragement to exercise […]
Read MoreFor courses in critical care, acute care nursing, and as a supplemental text in advanced medical-surgical nursing. Complete guide to high-acuity nursing in all care settings High-Acuity Nursing provides a comprehensive knowledge set needed to care for adult patients with complex, unpredictable conditions across settings, from high-skill, long-term facilities to critical care units. Focusing on the […]
Read MoreThoroughly revised to reflect the content presented in Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition, this updated Study Guide reinforces essential concepts and challenges students to practice applying what they’ve learned. Engaging review questions, case-based questions, and NCLEX®-style questions — all with answers in the back of the book — assess students’ understanding of textbook material […]
Read MoreSelected as a Doody’s Core Title for 2022! Access need-to-know info on the go. Thoroughly updated and cross-referenced with Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 14th Edition, this alphabetically organized pocket guide provides rapid access to essential information on nearly 200 diseases and disorders you are likely to encounter in nursing practice. Quickly access […]
Read MoreBrunner & Suddarth’s Textbook of Medical-Surgical Nursing (Single Volume), 15th Edition Keeping tomorrow’s nurses at the forefront of today’s changing healthcare environment, Brunner & Suddarth’s Textbook of Medical-Surgical Nursing, 15th Edition delivers the most comprehensive resource available for nursing students in the medical-surgical course. This bestselling text is designed for the way students like to learn, combining a highly […]
Read MoreAs the world shifts to a greater reliance on digital media, it is appropriate that this text evolves as well. This second edition is the first fully digital version of Drugs, Behaviour & Modern Society. Instructors and students will find that, although the medium has changed, the content is fully consistent with the first edition. […]
Read MoreEasy to use and easy to afford, The Little Seagull Handbook is the #1 brief handbook because students say it has a positive impact on their writing. Intuitive organization, color-coding, and jargon-free instruction for common kinds of writing make it a reference tool that student writers truly use. This edition includes NEW advice for conducting […]
Read MoreThe Enduring Democracy by Kenneth Dautrich, David A. Yalof, and Christina Bejarano examines the current state of American politics through the lenses of American history and the nation’s changing demographics. This two-pronged approach encourages students to place current issues and controversies into historical perspective, and to think critically about how those issues and controversies are […]
Read MoreChun and Most’s Cognition brings new, modern vitality to course materials by presenting exciting findings from cognitive psychology in a way that students can easily grasp. Highlighting everyday-life applications, Cognition motivates students to share in the excitement of cognitive psychology through highly relevant examples, discussions, and demonstrations. Its engaging prose and pedagogical features, such as […]
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