Reflecting the remarkable changes in the world of propaganda due to the increasing use of social media, this updated Seventh Edition provides a systematic introduction to the increasingly complex world of propaganda. Viewing propaganda as a form of communication, the authors help you understand information and persuasion so you can understand the characteristics of propaganda […]
Read MoreFinancial Accounting, 6th Edition presents accounting in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery though drill-and-skill practice. Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and […]
Read MoreScientific Writing and Communication: Papers, Proposals, and Presentations, Fourth Edition, covers all the areas of scientific communication that a scientist needs to know and master in order to successfully promote his or her research and career. This unique “all-in-one” handbook begins with a discussion of the basic principles of scientific writing style and composition and […]
Read MoreIn the Second Edition of Scientific Writing for Psychology, veteran teacher, editor and author, Robert V. Kail provides straightforward strategies along with hands-on exercises for effective scientific writing in a series of seven lessons. Kail shares an abundance of writing wisdom with “tools of the trade”―heuristics, tips, and strategies―used by expert authors to produce writing […]
Read MoreThis highly engaging textbook presents a linguistic view of the history, society, and culture of the United States. It discusses the many languages and forms of language that have been used in the US – including standard and nonstandard forms of English, creoles, Native American languages, and immigrant languages from across the globe – and […]
Read MoreLearn your Principles of Management Course YOUR Way with MGMT! MGMT’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, MGMT Online allows easy exploration of MGMT anywhere, anytime – including […]
Read MoreiSpeak is an integrated program that helps students practice, build confidence, and achieve success in public speaking. Connect Public Speaking provides students a wealth of resources to prepare and plan speeches, while LearnSmart ― McGraw-Hill’s proven adaptive learning system ― guides them toward mastery of key course concepts. Additionally, Connect’s highly flexible Speech Capture tool […]
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