Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and […]
Read MoreWomen, Music, Culture: An Introduction, Second Edition is the first undergraduate textbook on the history and contribution of women in a variety of musical genres and professions, ideal for students in courses in both music and women’s studies. A compelling narrative, accompanied by over 50 guided listening examples, brings the world of women in music to life, examining a community […]
Read MoreFor over 15 years, Weygandt, Accounting Principles has been praised by both instructors and students across the country for its outstanding visual design, its carefully integrated pedagogy, and its excellent writing style and clarity of presentation. Our main focus continues to be ‘Student Success in Accounting’ and the new seventh edition package further enables both […]
Read MoreFind the answers in The Logic of American Politics. This best-selling text arms you with a toolkit of institutional design concepts—command, veto, agenda control, voting rules, and delegation—that help you recognize how the American political system was designed and why it works the way it does. The authors build your critical thinking through a simple […]
Read MoreWritten by the scholars who first developed the theory of self-leadership, Self-Leadership: The Definitive Guide to Personal Excellence by Christopher P. Neck, Charles C. Manz, and Jeffery D. Houghton offers powerful yet practical advice for leading oneself to personal excellence. Grounded in the most recently published, cutting-edge self-leadership research, this milestone book is based on […]
Read MoreHuman resources is rapidly evolving into a data-rich field but with big data comes big decisions. The best companies understand how to use data to make strategic workforce decisions and gain significant competitive advantage. Human Resource Management: People, Data, and Analytics by Talya Bauer, Berrin Erdogan, David Caughlin, and Donald Truxillo introduces students to the […]
Read MoreMEDICAL TERMINOLOGY FOR HEALTH PROFESSIONS, 8E simplifies the process of memorizing complex medical terminology by focusing on the important word parts—common prefixes, suffixes and root words—that provide a foundation for learning hundreds of medical terms. Organized by body systems, chapters follow a logical flow of information: an overview of the body system’s structure and functions, […]
Read MoreNow in its eighth edition, Working Through Conflict provides an introduction to conflict and conflict management that is firmly grounded in current theory, research, and practice, covering a range of conflict settings (interpersonal, group, and organizational). The text includes an abundance of real life case studies that encompass a spectrum of theoretical perspectives. Its emphasis […]
Read MoreWritten by one of the foremost scholars of social welfare, this book analyzes the evolution of the American welfare state from colonial times to the present–placing social policy in its political, cultural and societal context. Part of the Empowerment Series, Jansson’s THE RELUCTANT WELFARE STATE, 9th Edition helps students develop the core competencies and practice […]
Read MoreDevelop strong problem-solving skills and the solid foundation in fundamental principles needed to become an analytical, detail-oriented and creative engineer with Moaveni’s ENGINEERING FUNDAMENTALS: AN INTRODUCTION TO ENGINEERING, 6th Edition. This reader-friendly presentation opens with an overview of what engineers do today and offers behind-the scenes glimpses into various areas of specialization. Candid, straight-forward discussions […]
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